Seasonal Marketing Campaigns: The Restaurant Operator's Full-Year Playbook
How to plan and execute restaurant seasonal campaigns that drive bookings, sell gift cards, and build loyalty — month by month, year round.
Tag: gift cards
· financeGift Card Accounting for Restaurants: Revenue Recognition and Liability Management
Gift card sales are not revenue when you sell them — they are a liability until redeemed. Here is how to handle the accounting correctly under ASC 606, recognize breakage income legally, and navigate state escheatment laws.