Gen Z treats dining out as a treat but orders delivery weekly, prefers print menus but uses TikTok to choose restaurants — understanding these apparent contradictions is the key to reaching them.
The fast-casual market was valued at $124.5 to $138.9 billion in 2022 and is projected to reach over $300 billion by 2032. Here is what's driving the growth and what any operator can learn from the segment's sustained success.
Solo diners now account for 47% of QSR traffic and spend 48% more per person than group diners — here is how to design your restaurant for this growing, high-value segment.